© 2019 Chelsea Consulting & Co.

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Califa Vejer

Califa Group 
Services
  • Digital strategy 

  • Website design & development 

  • Content strategy x 2 languages

  • SEO 

Chelsea_Consulting-CalifaVejer-Portfolio

Strategy

We concluded that the Califa group of websites should be merged into a single portal and be rebranded in line with the umbrella brand Califavejer.com. This would empower them to represent all of their businesses on the same CMS, at the same time supporting cross-promotion between the brands.   

Our content strategy was designed around the core values of the brand: first class tourism services with gastronomy, culture, news and events featured weekly. A responsive design was critical; a visitor who’s browsing through restaurant menus and special offers needs to be able to book directly with hotels and contact the various businesses easily. 

Results