Vinoble International Fortified Wine Fair

Jerez City Council 
Services
  • Digital strategy 

  • Audience development

  • Social media content 

  • Website design & development 

  • Content Strategy x 2 languages

  • SEO 

Held biennially in Jerez de la Frontera, Vinoble is the only international wine fair dedicated exclusively to fortified and sweet wines of the world. 

The fair showcases both old- and new-world wines including sherry from Spain, port from Portugal, ice wines from Canada and Austria, sauternes from France, Tokaj from Hungary, madeira from Italy and many more. The brand had experienced some negative press from the 2016 event with various outlets claiming the communication was weak for both the exhibitors and participants. 

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Strategy

We designed a 360 digital strategy that empowered the Vinoble brand with an online platform in English and Spanish and a subsequent content marketing strategy for both web and social media, boosting their international capabilities through e-commerce and streamlined communications. 

Results

A Digital Footprint: 

Vinoble’s new digital platform was set up for user-generated content, supporting exhibitors who could upload detailed information regarding the wines they would showcase together with their contact information. This allowed participants to research exhibitors and get in touch with them directly after the event. Storytelling centred around backstories of makers and their vineyards was the cornerstone of the content strategy. 

The fair attracted a record-breaking 500 international guests from the wine and media industry, with masterclasses, seminars, and tastings all sold out via the online store within three days of announcement. 

© 2019 Chelsea Consulting & Co.

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